I help artists get out there and sell their work.

Launch. Grow. Let’s go!

Whether you are just getting started or have been at it for awhile, I can help you launch and grow your art business.

I’ve been there…

I work with artists who are serious about turning their creativity into income—whether you're just starting out or ready to take your art business to the next level. Inside my coaching programs, you’ll learn how to make great work, show it to the right people, and sell it in a way that feels true to you. No tricks. No pretending. Just real strategy, mindset, and support from someone who’s been in your shoes and done it.

I’ve been a professional artist since 2011.

I’ve participated in hundreds of shows over the course of my career.

I’ve sold over a million dollars of my own work.

I run an annual art show that has over a million in art sales.

I’ve owned and run a successful gallery.

I’ve created several building sized murals in and around my town.

Now, I help other artists get on their feet. And once they’re up on their feet, I help them go all in and create businesses that they never dreamed were possible.

You’re in the right place if…

You’re tired of playing small with your art.

You’ve got some sales but want more consistency.

You want to make $10K… $100K… or more—and do it your way.

You’re done overthinking and ready to take real action.

There are two ways to work with me…

         Artist: Kim Lutschaunig

— The Art Room —

For art business beginners and artists that have been at it for awhile but haven’t gotten the traction they were hoping for yet. This program will teach you everything you need to know about launching your art business and reaching your first 10k+ in art sales.

Artist: Theresa Heidig Rooney

— 100K Mastermind —

For artists more advanced in their art businesses. This 6 month mastermind is for artists who have been out there showing and selling their work and want to continue growing their art business to six figures and beyond.

The things we focus on…

  • Making great work

  • Getting it out into the world

  • Talking to people about it

  • Selling it confidently

  • Building belief as you go

  • Pricing without the drama

“Every artist has the ability to sell their art in a way that provides them the financial freedom to live life on their terms.”

My Approach

Despite what you may be thinking right now—your artwork is amazing. And there are people out there waiting for you to show up and share it.

For most of us, that’s the hardest part.

We love the studio. But when it’s time to show the work, we hide. We convince ourselves that if we could just get better at social media, that would be enough.

It’s not.

If I could offer you one shift that changes everything, it’s this:

The more you get your art out into the world—and talk to people about it—the more you grow.

Not just in sales, but in confidence. In grit. In clarity.

Period.

Most artists won’t do this. They’ll stay stuck, searching for reasons it’s not working.

You might feel hesitant. That’s okay. Vulnerability is part of it—you’re human.

There’s a lot to learn, and it can feel overwhelming at first.

But stick with me, love. I’ve got you.

“Working with Teresa is a dream! She is constantly giving us the confidence and mindset to talk about our work and send our magic message out into the world.”

Angeli Coover, Artist

“I've been working on changing how I speak to myself. I've become much kinder to myself and I now truly believe I'm enough and my art is enough.”

Judy Verhoeven, Artist

“I feel more focused and aligned with the types of art that I am creating. I can use my magic message to help support me in my decision-making. I have more clarity about how I can price my art and increase pricing over time. I have more confidence selling my art to collectors.”

Susan Iovenitti, Artist

“Working with you has truly been a lifesaver during this pandemic. I am loving the process, your support, and encouragement and all the things I am learning. And I have a whole new group of artist friends in my life.”

Robin Sesan, Artist

“You are really helping me understand what I am doing and why. I know the big picture, but I have not spent enough time trying to find out why it’s so important to me. I could get there on my own but it would probably have taken the rest of my life.”

Peter Frantz, Artist