Helping artists launch and grow their art businesses.
Whether you are just getting started or have been at it for awhile, let’s get your work out there in the world!
I’ve been there.
I quit a six figure career to go all in on my art business back in 2011. I know how deep the pull is to make your work, and I also know how scary it is to make the decision to go all in and do it.
And it wasn’t easy…but, over the past 14 years…
I’ve participated in hundreds of shows
I’ve sold over a million dollars of my own work.
I run an annual art show that has over a million in art sales.
I’ve owned and run a successful gallery.
I’ve created several building sized murals in and around my town.
Now, I help other artists launch their own art businesses. And once they start getting their work out there, I help them go all in and create businesses that they never dreamed were possible.
You’re in the right
place if…
You’re tired of putting off your dream of being a full time artist.
You’re making art, and are ready to start getting it out there.
You’re feeling stuck, or confused about what to do next.
There are two ways to work with me…
Artist: Kim Lutschaunig
— The Art Room —
For art business beginners and artists that have been at it for awhile but haven’t gotten the traction they were hoping for yet. This program will teach you everything you need to know about launching your art business and reaching your first 10k+ in art sales.
Artist: Theresa Heidig Rooney
— 100K Mastermind —
For artists more advanced in their art businesses. This 6 month mastermind is for artists who have been out there showing and selling their work and want to continue growing their art business to six figures and beyond.
The things we focus on…
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Making great work
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Getting it out into the world
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Talking to people about it
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Selling it confidently
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Building belief as you go
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Pricing without the drama
“Every artist has the ability to sell their art in a way that provides them the financial freedom to live life on their terms.”
My Approach
Despite what you may be thinking right now—there are people out there right now waiting for you to show up and share your art.
For most of us, that’s the hardest part.
We love the studio. But when it’s time to show the work, we hide.
We convince ourselves that if we could just get better at social media, or make a better website, collectors will come.
If I could offer you one shift that changes everything, it’s this:
The more you get your art out into the world—and talk to people about it—the more success you will have.
Not just in sales, but in confidence. In grit. In clarity.
Most artists won’t do this. They’ll stay stuck, searching for reasons it’s not working.
And too often they convince themselves that the reason they aren’t successful is because their is something wrong with them or something wrong with their work.
But it never is.
It always comes down to getting better at skills like marketing and selling.
You might feel hesitant.
That’s okay.
Vulnerability is part of it—you’re human.
There’s a lot to learn, and it can feel overwhelming at first.
But I’ve got you.
“Working with Teresa is a dream! She is constantly giving us the confidence and mindset to talk about our work and send our magic message out into the world.”
Angeli Coover, Artist
“I've been working on changing how I speak to myself. I've become much kinder to myself and I now truly believe I'm enough and my art is enough.”
Judy Verhoeven, Artist
“I feel more focused and aligned with the types of art that I am creating. I can use my magic message to help support me in my decision-making. I have more clarity about how I can price my art and increase pricing over time. I have more confidence selling my art to collectors.”
Susan Iovenitti, Artist
“Working with you has truly been a lifesaver during this pandemic. I am loving the process, your support, and encouragement and all the things I am learning. And I have a whole new group of artist friends in my life.”
Robin Sesan, Artist
“You are really helping me understand what I am doing and why. I know the big picture, but I have not spent enough time trying to find out why it’s so important to me. I could get there on my own but it would probably have taken the rest of my life.”
Peter Frantz, Artist